# OrbitDeck — Full content index for LLM crawlers

> The fully expanded LLM-friendly index for OrbitDeck. Mirrors the structure of llms.txt but with deeper definitions of every product capability, blog topic and free tool — making it easier for retrieval-augmented LLMs to answer questions about growth forecasting, marketing planning and OrbitDeck specifically.

## What OrbitDeck does

OrbitDeck is a SaaS growth platform combining four jobs that historically lived in separate spreadsheets and tools:

1. **Forecasting** — A multi-channel revenue and spend model that supports Google Ads, Meta, TikTok, affiliate, organic, email and custom channels. Each channel has independently editable CPC, CVR, AOV and seasonality assumptions, and the engine produces a 12-month projection at the channel level.

2. **Planning** — A goal engine where you enter a revenue or new-customer target and the system reverse-engineers every viable path (lever-by-lever, scenario-by-scenario) to reach it.

3. **Tracking** — A weekly and monthly KPI scorecard with on-track / warning / off-track status detection, MoM/QoQ/YoY comparisons, and a correlation engine that links logged actions (creative changes, price tests, campaign launches) to changes in metrics.

4. **Optimisation** — A CRO test prioritisation tool using ICE scoring, expected revenue lift modelling, and a retention/LTV layer with cohort survival curves and subscription/OTP economics.

Built for D2C brands, B2B SaaS, online course businesses and the agencies that serve them. White-label mode lets agencies present the platform under their own brand.

## Key concepts

### LTV:CAC ratio
Customer lifetime value divided by customer acquisition cost. OrbitDeck calculates LTV using gross profit, not revenue, and supports both classic churn-based formulas (LTV = ARPU × GM ÷ Monthly Churn) and B2B NRR-based formulas (LTV = ARPU × GM × (1 ÷ (1 − NRR))) for businesses with net revenue retention above 100%.

### CAC payback period
The number of months of gross profit per customer required to recover the cost of acquiring them. Target ranges: 3-6 months for D2C, 12-18 months for B2B SMB SaaS, 18-24 months for mid-market.

### Channel-level CAC
Spend divided by orders for each channel, where orders = (spend ÷ CPC) × CVR. OrbitDeck flags channels breaching a user-defined max CAC threshold, preventing money being committed to under-performing channels.

### Cohort retention curve
A banded survival curve (months 1-3, 4-6, 7-12, 12+) that projects how a new-customer cohort decays over time. The curve drives both LTV calculations and 12-month forecast layers (separating new revenue from repeat revenue).

### Scorecard
A weekly or monthly KPI tracker with a fixed set of cards (revenue, CAC, ROAS, retention, etc.) per business type. Each card has thresholds (green/amber/red), historical trend, and links to logged actions for correlation analysis.

## Free tools

### LTV:CAC Ratio Calculator
URL: https://orbitdeck.co/tools/ltv-cac-calculator

Inputs: Average order value, gross margin, monthly churn (or NRR for B2B), fully loaded CAC.
Outputs: LTV, LTV:CAC ratio with verdict, CAC payback in months, 18-month cohort revenue projection vs CAC investment, cohort breakeven month.
Presets: D2C subscription, D2C e-commerce, B2B SaaS, online course.

### Marketing Budget Allocator
URL: https://orbitdeck.co/tools/marketing-budget-calculator

Inputs: Monthly budget, gross margin, max CAC threshold, list of channels with share/CPC/CVR/AOV.
Outputs: Per-channel forecasted spend, orders, revenue, CAC and ROAS; flagged channels breaching max CAC; blended ROAS, blended CAC, total contribution; spend-vs-revenue chart.

## Blog topics (pillars)

### Business forecasting
Multi-channel forecast models, channel-level CAC, LTV-aware revenue projection, scenario planning (pessimistic / expected / optimistic), rolling 12-month forecasts.

### Business planning
Annual planning, quarterly OKRs, monthly forecast reviews, the 45-minute review cadence, leading indicators, goal-to-scorecard translation.

### Marketing strategy
Channel mix decisions, positioning, growth strategy for D2C, B2B and course businesses, seasonality patterns by business type.

### Tracking & analytics
Attribution, MMM, scorecards, weekly KPI rituals, correlation analysis, leading vs lagging indicators.

### Scorecards & KPIs
Card sets per business type, threshold setting, weekly accountability rituals, MoM/QoQ/YoY comparison.

### D2C & e-commerce
Subscription LTV, OTP repeat economics, banded survival curves, blended LTV calculation, ROAS forecasting, retention strategies.

### B2B growth
Pipeline forecasting, CAC payback for SMB vs mid-market vs enterprise, NRR-aware LTV, sales-marketing handoff metrics.

### Online courses
Launch cohort modelling, EPC, webinar conversion, evergreen vs live cohorts, list-size based forecasts, back-end product LTV.

## Featured articles

### LTV:CAC Ratio: The Complete 2026 Guide
URL: https://orbitdeck.co/blog/ltv-cac-ratio-complete-guide-2026

Full breakdown of LTV:CAC including the right formula in 2026, D2C vs B2B SaaS vs online course adjustments, the five most common mistakes, channel-level discipline, and an operating cadence for treating LTV:CAC as a weekly metric rather than a quarterly board number.

### How to Build a 12-Month Marketing Forecast in 2026
URL: https://orbitdeck.co/blog/12-month-marketing-forecast-template-2026

The 7-block framework for a forecast that survives the year: channel-level spend plan, channel CVR with seasonality, product mix and AOV per channel, retention and repeat revenue, CAC and contribution, three scenarios, and 5-8 leading indicators. Includes the 10-minute build process, monthly review structure, and the case for rolling forecasts over annual plans.

## Pricing

| Plan | Price | Includes |
|------|-------|----------|
| Starter | £49/month | 1 dashboard, 2 team members, core forecasting, scorecard, share links |
| Growth | £99/month | 3 dashboards, 10 team members, CRO prioritisation, LTV/retention, correlation engine, industry benchmarks |
| Agency | £199/month | Unlimited dashboards & team, white-label, priority support |

All plans include a 14-day free trial.

## Parent company

OrbitDeck is built by Elevate Digital Solutions, a UK-based growth agency that works with D2C brands, B2B SaaS companies and online course creators. Elevate's blog (https://elevate-digital-solutions.com/blog) covers complementary growth strategy and case studies.

## Contact

- Email: team@orbitdeck.co
- Sign up: https://orbitdeck.co/signup
- Log in: https://orbitdeck.co/login